With accelerating globalization and new forms of integration between people, corporate communication became extremely necessary for the growth of your company. Today, the lack of a corporate communication strategy can result in losses and negative business impacts.
Corporate communication is basically a set of practices that involve the management and integration of company, internal and external communications. They impact everything from employees to investors and directly affect the repercussion and visibility of your brand.
Apart from some misconceptions on the subject, since many entrepreneurs still do not see the importance of this practice other than advertising, corporate communication is already included as an element of strategic planning and decision-making in many companies. The development of strong and frequent relationships with stakeholders , for example, is already seen as essential for the success of any business, as well as the impact on attracting talent and the ease of raising funds. There is even talk of the importance of corporate communication in ESG actions, since good governance practices and actions related to the environment and social, need, above all, to be communicated.
Corporate communication not only involves relations with the media, but must be planned in a consistent and unified way for internal and external audiences. Whether in meetings, conferences, interviews, newsletters, and official correspondence, information sharing must be integrated and properly executed, in order to improve the organizational climate, establish clarity and transparency, strengthen company culture, and provide competitive advantage.
To create strategic corporate communication in your company, it is recommended first Identify and understand the challenges that encompass processes and may affect information sharing.
Currently, corporate communication is fundamental for companies that are concerned with remaining competitive in the market. Corporate communication that is part of the strategic planning of your business must have the premise of sharing valuable information, as it provides an integrated form of presentation and relationship with your market as a whole, and sales and advertising are only part of this process.
Contact Taticca Allinial Global Brazil, which provides integrated auditing, internal auditing, accounting, tax, corporate finance, financial advisory, risk advisory, technology, business consulting and training services, for more information, through the website www.taticca.com.br or e-mail taticca@taticca.com.br and learn more.
