An initial public offering of shares, called an IPO (Initial Public Offering), constitutes an event of transformation in the organization.

Going public is one of the most important decisions for any company. A publicly traded company has access to alternatives that the capital market provides not available to a privately held company, in addition to using its own shares as currency to acquire other companies.

The IPO process presents some very particular challenges that a company needs to be prepared to face. A successful initial public offering requires careful planning with strategic work that involves some key initiatives. Building a winning team based on its members' experience in similar processes and industries is critical.

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It is important to analyze factors such as the reason for going public, the company's level of preparation to meet legal requirements, corporate structure, internal team that will work before and after the IPO, market situation and costs, in addition to other relevant points to be addressed. considered.