With the current COVID-19 pandemic having serious consequences for the economy, many companies need to adapt, either by suspending their operation or transforming their work model. It is a fact that most professions have undergone adjustments in their routines and scope of work, which was no different with the accounting professional, who also became a consultant for their clients, ensuring economic balance and presenting possible future scenarios to contain the entrepreneur's anxiety and also assist him in strategic planning.
Accounting is responsible for taking care of the financial, economic, tax and asset sectors of organizations, that is, those that represent their financial health. As a result, it generates valuable information for management and administration, which is why assistance in managing the crisis is essential at times like the one we are experiencing. A wrong decision because it brings great financial losses or even the discontinuity of the business.
With the Home office becoming a fundamental tool in the routine of several companies in the midst of the pandemic, the use of the internet is also extended to the accountant's communication with their clients, which, more than ever, needs to be clear and timely. Accounting professionals who were not yet present in the virtual environment start to use this communication, even to be an example for their clients. They must be motivators of virtual internal communication, since a lot of information and documents can be shared through emails or secure platforms, especially to avoid affecting the schedule for sending tax documents.
Several changes and adaptations leave entrepreneurs, already concerned about business continuity, out of date about deadlines and installments, for example. Since the beginning of the pandemic, when President Jair Bolsonaro signed Law 13,979, which provides for the duration of the pandemic and is expected to take effect for the duration of the pandemic, the federal government has presented new measures aimed at reducing the economic impact on Brazilian companies. In addition to the revision of the rules provided for in the Labor Code, it approved new provisional measures to prevent mass dismissals, such as MP 936, which brought some important changes to labor legislation. As soon as these and other changes came into effect, many doubts arose, bringing to accountants the need to review laws and communicate with their clients, so that they would adapt to the current rules. Getting closer to companies, providing clarification about legal updates, has also become another fundamental activity of the accountant.
The COVID-19 crisis has negative long-term effects on our economy, but the accountant is able to help minimize the negative impacts of companies, through an accounting consultancy, indicating strengths and weaknesses that need immediate action, suggesting improvements in management and financial processes, helping with fiscal balance with good tax planning, in addition to presenting measures that guarantee the adoption of conduct to maintain business sustainability.
We live in an unprecedented situation and it is up to the accountant, now more than ever, to be aware and informed about the scenarios and measures imposed by the government. With the correct and updated information in hand, you can act alongside the entrepreneur, helping to plan strategies capable of strengthening the business as a whole.
Contact TATICCA — ALLINIAL GLOBAL, which provides integrated auditing, accounting, tax services, corporate finance , Financial Advisory , Risk Advisory , technology, business consulting and training. For more information, visit www.taticca.com.br or email taticca@taticca.com.br. Our company has professionals with extensive experience in the market and has certified methodologies for carrying out activities.
